POSECURE
App for improving the experience of maintaining good posture
Duration
Oct-Dec 2023
Tool
Figma
Team
Seojeong Moon Yurim Kang Jungin Lim Haeun Song
Responsibilities
Research UX design UI design
Challenge
Why do we struggle to correct poor posture?
Desk Research
Desk research revealed severe diseases caused by poor posture
and the issue of posture-related conditions affecting younger age groups.
Competitor analysis showed no apps providing real-time posture correction.
Interview & Persona
Insight
Without constant awareness,
keep revert to bad posture.
The ways to get posture information are unclear.
Related information is not fully trusted.
Maintaining correct posture requires significant effort.
Lack of awareness of the seriousness.
Based on the Interview, We made two persona
to deeply understand main targets and find the main painpoints
Define Problem
Solution
“What if there is a coach that could correct your posture in real-time during daily activities?”
Testing & Improvement
After creating a low-fi prototype, our team conducted usability testing.
Based on the insights from the test, we developed a hi-fi prototype.
Review
It seems you thoroughly understood and solidly executed each step of the process. However, be careful that the service doesn’t come across as nagging to users trying to correct their posture.
Delivered the final presentation to a Shinhan Bank UX designer and SK Telecom planning team leader.
If improvements are made…
I would add fun elements to the UX writing that provides real-time posture guidance, ensuring it appeals to the target audience of teenagers and young adults.